The Government Digital Service is spending £21,000 per year on a brand monitoring tool designed to track what is being said about it online.

Brandwatch monitors conversations happening online “in order to provide brands with information and the means to track specific segments to analyse their online presence”.

Reported by The Register. You can read the full story here. 

I am a journalist and author. I am a staff writer at the UK edition of WIRED magazine and in 2015 my book, Freedom of Information: A Practical Guide for UK Journalists, was published. I created FOI Directory in 2012.